Innovation distinguishes between a leader and a follower.
領導者與跟風者的差別就在於創新。
“Design is not just what it looks like and feels like. Design is how it works.”
設計不只是外觀與感覺，設計是產品如何運作。
Be a yardstick of quality.
Some people aren't used to an environment where excellence is expected.
對最高品質錙銖必較。有些人不習慣追求卓越的環境。
You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved... I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
你們知道，我們所吃的東西大部分都不是自己種的。我們身上穿的衣服是別人製作的。我們所說的語言是別人發展出來的。我們使用的數學算式是別人推演出來的……我的意思是說，我們一直以來都在接收事物。在人類既有的經驗與知識上創造事物是件美好又令人狂喜的事情。
If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them—not something they'd want now.
如果要滿足顧客的要求，我們會製作一台讓他們就算是一年後也仍感到滿意的電腦──而不是只給他們現在想要的東西。
You can't just ask customers what they want and then try to give that to them.
By the time you get it built, they'll want something new.
不能問顧客想要什麼就給他什麼。
等你生產出來的時候，他們已經想要其他東西。
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
我認為，如果你做了一件事而成果還不錯，那麼你應該試著去做其他更好的事情，而不要拘泥於此成果。反正就是搞清楚接下來該做什麼。
Your time is limited, so don't waste it living someone else's life.
你們的時間有限，所以不要浪費時間去過別人的生活。
...have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
勇敢地追隨你的心和直覺。
它們由於某種原因已經知道你真心想成為什麼樣的人。
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
隨時謹記自己終將一死，是我所知避免讓自己陷於害怕失去的想法中最好的方法。生不帶來，死不帶去，你沒理由不順著自己的心意而活。
The only way to do great work is to love what you do.
If you haven't found it yet, keep looking. Don't settle.
要成就一番偉大的事業就是要愛你所做的。
如果你還沒找到，繼續尋找，別安於現狀。
We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
.我們認為你看電視的時候，大腦是停頓的，
打開電腦的時候，大腦才開始運轉。
I would trade all of my technology for an afternoon with Socrates.
我願意把我擁有的科技去換取和蘇格拉底相處的一個下午。
There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
佛教中有一句話：初心；擁有初心真是一件美好的事。
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
It's more fun to be a pirate than to join the navy. Why join the navy if you can be a pirate.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
Time goes by so fast, people go in and out of your life.
You must never miss the opportunity to tell these people how much they mean to you.”
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